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Geneva – Qoros, a new China based international car company, made its first debut at the 2013 Geneva Motor Show. The new automotive brand, Qoros, presented the world premiere of its first series production vehicle, an elegant compact (C-segment) car with the official international model designation.
In addition, two concept studies provide a clear indication of the new manufacturer’s future model family expansion plans.
With the brand starting from a clean-sheet, Qoros vehicles are elegantly styled and focus on quality and value, and on meeting the lifestyle needs and expectations of modern, metropolitan, ‘always-connected’ target customers in China and Europe.
The Qoros 3 Sedan, which is entering a pre-production development phase after two summers and two winters of extensive testing at key locations around the world, is due to be launched in China in the second half of 2013, with first European sales following later in the year. The launch of further Qoros models is then planned at intervals of approximately six-to-twelve months.
To be produced in a new assembly plant in Changshu, China, the new range of Qoros models is being designed and engineered by an international team of experienced specialists and new, young automotive talent, and has been developed with the support of internationally-renowned suppliers such as Magna Steyr, TRW, Continental, Bosch, Getrag, Benteler, Lear, Microsoft, Harman, Neusoft-Alpine and Iconmobile.
Rapid expansion of the model range will be achieved thanks to an innovative modular vehicle architecture developed in-house at Qoros. The clean, elegant styling direction – drawing heavily on contemporary European themes – has been developed to give all Qoros models an unmistakable brand identity.
Designed to offer generous space and a high-quality interior finish, Qoros models will also feature an infotainment system which is unique in the automotive field. Featuring an eight-inch capacitive touchscreen, the system was developed in-house by Qoros with displays designed for minimal driver distraction, replacing the array of switches and buttons that blight many modern car interiors. The system features an advanced navigation system, extensive social networking connectivity and the ability for drivers to monitor their car’s health and, for example, to book dealer service appointments.
Founded in 2007, Qoros is an equal joint venture partnership between Chery Automobile, China’s biggest independent automotive manufacturer, and Israel Corporation, a global industrial holding company.
Qoros is headquartered in Changshu, a region of great importance to China’s rapidly expanding automotive industry, where construction of its all-new, highly-efficient and environmentally-sustainable production facility is nearing completion.
Qoros aims to achieve top scores on both European and Chinese crash tests for all its models. Qoros operates an engineering centre in Shanghai, which is also the base for many commercial and purchasing functions, with further operations in Munich (Germany) and Graz (Austria).
Photos: Automotive Intelligence
(March 5, 2013)
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